Halloween Blog: Ghost Writing

Is the thought of having to write technical thought leadership giving you nightmares? Are you spooked at the prospect of presenting to a bone-dead audience, amongst an atmosphere as chilling as the wandering mist of an eerie graveyard?

Then why not exorcise your fears, by outsourcing your content to a professional ghost writer at Frielle. We're supernaturally good at producing technical content across all digital and traditional channels, helping you achieve your ghouls (goals) in a cost effective way.

Our compelling and authoritative content can influence the way your audience thinks, feels, decides and behaves - and when it comes to balancing multiple urgent projects simultaneously......we ain’t afraid of no deadlines.

In the fast moving world of technology and innovation, building engagement and credibility with your audience often means having to deliver fast and regular streams of content. Informative content that excites, educates and entertains. But content creation can also drain your time, energy and effort - perhaps even accelerating your path towards burnout. 

In the information age, attention is currency and readers expect a return on their investment from having 'paid' attention to your message. So you have to be clear in what value your content is giving them. You also have to be clear about what your own content goals are. What do you want your audience to know, understand, think, believe, feel, consider or do? And because attention spans are diminishing over time, you have to achieve all of these objectives in as few words as possible!

This is why you need a professional ghost writer.

"But isn't that what ChatGPT is for?"

What we have to remember is that AI is a tool of productivity and not creativity. Whilst it can be helpful for generating industry specific insights (which are not always correct), AI doesn't understand the nuances of human communication and can often generate overly generic content that feels lifeless and disconnected from your audience.

For your message to be believable, part of your own personality needs to shine through.

AI generated content is also becoming as easy to spot as a badly shopped image. Particularly if your audience is familiar with your regular tonality, pitch, viewpoints and style. Consistency across all communication platforms is critical to building a strong personal or professional brand and that's not something ChatGPT is able to achieve.

Also, a growing number of AI detection tools are currently being used to verify human written content and if your audience catches you cheating, this could devastate the reputation you've spent your whole life building.

But a skilled ghost writer can mimic your personality or brand identity with precision. Bringing life to your words in a way that AI simply can’t replicate and resulting in content that feels seamless, cohesive, and true.

"A good ghost writer is a chameleon who can blend into the personality and voice of their subject.”

At Frielle, our ghost writers quickly learn your style and tone of voice, to maintain a consistent voice across all your content. We also take the time to understand the nuances of your field, ensuring that your content is relevant, accurate and valuable to your target audience, double checking facts and figures to make your messaging more impactful in a field where credibility and trust are crucial.

Ask us about our ghost writing service

Its important to remember that hiring a ghost writer doesn't mean you are either dumb or cheating. The people who hire Frielle are intelligent and busy people who have no time to write their own content.

They might have an idea in mind, or they might have already written something that simply needs polishing or reviewing with a fresh pair of eyes. Our job is not to think for our clients, but to clarify and articulate their thoughts in a way that brings them results. 

Ghost writers at Frielle can translate large amounts of complex, technical concepts into engaging narratives that resonate with both technical and non-technical readers. We can get to know your industry well, and may even suggest key points of debate or proposition that you might not have considered. We can also advise on the most appropriate method of audience follow-up, to continue your dialogue with your audience for greater engagement. 

Whether you need blog posts, presentations, case studies or a steady stream of thought leadership, partnering with a professional ghost writer can significantly enhance your personal and professional credibility, allowing your voice to be heard in busy and competitive markets.

So, if you're looking to elevate your professional profile, generate qualified leads or land major industrial clients with kick ass content that captures your expertise..... Who you gonna call?